I'm a UX & Brand Designer with a focus on user research, visual design & process development. I am passionate about working on products & services that create impact. I enjoy collaborating with clients & other stakeholders to clarify scope, develop strategies, conduct qualitative & quantitive research, and design & iterate creative solutions to deliver experiences that are useful, usable & delightful. I thrive on taking a leadership role in the design process, collaborating with business, research & development teams to deliver designs that meet business goals, user needs & technical capabilities.

Some past projects include UI/UX design for a neuroanalytics testing software, Visual & UI design for a mental health resource for Veteran Affairs, and UI/UX design for a wealth management tool. Additionally, I have worked on Brand Design & Advertising for innovative brands in Early Education, Service, Hospitality industries. My interests include history & anthropology, AI for Good, and IoT.

If you would like to collaborate or know more about my work, please get in touch at asokan [dot] nithya [at] gmail.com

All work shown here is under the copyright of the respective clients.