As part of my undergraduate thesis work, I created the Identity and Branding for Breastfeeding Promotion Network of India (BPNI), India's leading breastfeeding advocacy group. The process involved research on identify systems for non-profit organisations, the role of branding in advocacy, opportunities for identity within the BPNI community.
As an extension of the identity work, I also created a publication to promote awareness about Breastfeeding. The book carries forward the visual identity developed for BPNI. The publication covers diverse topics such as tips for breastfeeding, optimal techniques, the role of the father in the process, and popular home remedies for common breastfeeding issues. The book was well received by the BPNI community with plans of wider publication. All content is representational, curated from leading online and print breastfeeding publications.