Myles marks the launch of a premier Self Drive service by Carzonrent, one of the leading car rental solutions provider in India. To reflect the bold ethos that the brand stands for, I developed a strong typographic identity. The visual language, comprising of bold typography and arresting photography, speaks to the target audience - young urban individuals with a strong inclination to explore and discover. My work comprised of creating all communication materials including stationery and branding, in-car branding, web design and social media engagement. Working in a team of graphic designers, art director and account manager at Please See, I also played a key role in the design of a national level print and online advertising campaign to launch the brand towards the end of 2013.
The launch campaign for Myles, India's first self drive service, revolved around the 'weekend warrior' theme, urging the consumer to rent a car and make the most of the remaining weekends in 2013. The tagline of '13 weekends to go in 2013' formed a compelling message engaging the adventurous spirit of the urban Indian. Bold photography uses instagram-eque color palette to add to the 'captured moment' feel. I worked with a team of graphic designers, art director and account manager at Please See in ideating and executing all campaign touchpoints. The campaign was carried out across print ads in national dailies, radio, and online & social media marketing.