Automotive Sales

Automotive Sales

What are the biggest challenges in the automotive sales journey? How do you create the right tool for the sales team that results in not only an increase in sales but also provides a great experience? As part of the Customer Experience team at M&M Auto division, I led the UI/UX efforts in enabling digital experiences for our Customers and Partner Community within a large scale digital transformation program spanning multiple auto segments and divisions across the company. To learn more about my work in CX at M&M, please get in touch.

Neuroanalytics

Neuroanalytics

SPARK Neuro, a neuroanalytics company engaged in testing and analyzing neural reactions to quantify viewers's attention & emotion towards visual content. Currently being used to test advertising & entertainment content for clients including Netflix, Hulu, FedEx, Walmart, Paramount pictures etc., this technology has far reaching applications in defense and medicine. In my role as UX Designer at Spark, I led the UX process for development of the proprietary Testing software. My primary activities included user research, data visualization, product roadmap, agile ux system design & development and user testing. This project is currently under NDA. Please contact me directly to learn more about my process & work in this project. 

Mental Health for Veterans

Mental Health for Veterans

Treatment Works For Vets is an initiative by EDC, a non-profit mental health group and Veteran Affairs for the education of Veterans, their family, and the community about proven mental health treatments. This site serves as a tool for Veterans to understand their symptoms and learn about treatments available to them for mental health conditions including Insomnia and Depression. It also serves as a resources for mental health professionals and clinicians who are interested in learning more about the proven Behavioral Therapies discussed in this site.  As a UI/UX designer, I worked on creating a user experience that is both delightful and informative. One of the key challenges in this regard was to find a balance between serving an educational purpose while being able to connect with our core audience in a non-intimidating manner.

Untitled Monument

Untitled Monument

Unnamed Monument is a series of immersive built environments showcasing historical monuments around the world destroyed in conflict. The Unnamed Monument revisits a series of historical monuments and spaces that are a testament to human endeavor. These monuments represent the countless ‘Unnamed Monuments’ around the world that have been lost to modern conflict. The impetus for this work arose from thoughts on the significance and role of shared history in the modern century.  Today, many parts of the middle east are embroiled in civil war. Nations like Syria and Afghanistan are grappling with debilitating military conflicts. As sites of thousands of years of human civilization, these nations are home to many critically important world heritage monuments. Unfortunately, the intense hostilities in the region has led to the destruction of many such sites.  In the face of such destruction, how can we preserve our collective history? How can tangible pieces of our evolution be carried through their demise? My work seeks to answer this question through an immersive experience surrounding some of this lost heritage. This work is part of my thesis at Parsons School of Design.